Meet the Area Manager: An Interview with Amy Bere
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Tell us a little bit about the part of the country you work in?
I am fortunate to work in the most diverse and picturesque part of the country (I could be biased). From the fields of Hops and Rhubarb in Hertfordshire to OSR and potatoes in Oxfordshire and everything in between, every trip brings a new landscape. As an Area Manager I spend a lot of time on the road, which is made much quicker with the beautiful diverse scenery.
Do you have a connection to agriculture outside of Corteva?
Absolutely! I grew up on a smallholding, where sheep and horses were a constant part of my life. After studying at Harper Adams, I continued to be connected to agriculture. I’m now based on my partner’s family sheep and beef farm in mid Wales, which keeps me busy on evenings and weekends. It reinforces my passion for this industry beyond my professional role at Corteva.
Can you describe your journey to becoming an Area Manager at Corteva?
After graduating from Agri-Business at Harper Adams University, I spent some time travelling and dairy farming before starting on the MDS Graduate Scheme. I had the opportunity to gain experience on a medicinal hemp farm and in marketing and events. These varied experiences shaped my understanding of agriculture from different angles and encouraged me to do my BASIS course, which led me to Corteva where I became Area Manager for Wales and West England in 2023.
What has been a highlight for you so far in your role?
Corteva have a number of exciting products in the pipeline. One project that stands out most to me is the clover-safe herbicide which has been registered in Ireland. Last year, I had the opportunity to visit one of our Corteva Innovation Platforms in Ballinabrannagh to witness first hand the different scenarios of use for the product.
How do you keep up-to-date with the latest advancements and trends in agriculture?
I attend a number of the ADAS/NIAB trials days and conferences. These events provide a unique opportunity to listen to farmers and agronomists, gaining insights from their experiences. It’s also a chance to meet new faces such as students just starting out in the agricultural industry. Additionally, we have access to a wealth of knowledge through publications and trial data within our work environment.
What advice would you give to someone aspiring to become an Area Manager in the agricultural industry?
Take opportunities as they arise! Never be afraid of trying something new and get involved where you can - you never know what you might learn or who you may meet.
Why would you recommend Corteva as a great place to work?
Beyond the exciting projects we’re involved in, it’s the people who truly make Corteva a great place to work. Our company culture encourages a supportive environment where everyone looks out for each other. Whether you’re a seasoned professional or just starting your career, you’ll find a network of colleagues who genuinely care.
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Amy Bere
West & Wales
Email: amy.bere@corteva.com
Tel: 07795 257103