Life at Corteva with Abi Morton
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Today, we are talking to Abi Morton, Corteva Area Manager for the Midlands region. Abi has a wealth of experience in agriculture, both professionally and personally, and has shared with us her insights, challenges, and achievements in her role.
Tell us a little about the part of the country you work in
I work in the Midlands region, which is a very diverse area in terms of cropping. We have large arable farms in Lincolnshire, mixed farming in Leicestershire, Derbyshire, and Staffordshire, and grassland and maize in the western territory. We also grow root crops like potatoes and sugar beet in Lincolnshire, and maize for anaerobic digestion in Nottinghamshire, where the soil is lighter and sandier. The main weed challenges come from blackgrass, ryegrass, and bromes in the Midlands region.
Do you have a connection to agriculture outside of Corteva?
Yes, I do. I grew up on a predominantly arable farm in Leicestershire where my mum, dad, and brother still run the farm, and I help out whenever I can. My husband and father-in-law also run a mixed farm in East Yorkshire, where they have cattle, sheep, and arable crops. My husband and I also have a small holding of 30 acres of permanent grassland, where we keep 100 breeding ewes and 1600 B&B weaner pigs.
Can you describe your journey to becoming an Area Manager at Corteva?
After completing my BSc (Hons) degree in Agriculture with Crop Management at Harper-Adams University College, I worked as an agronomist for 11 years. I joined Corteva in 2021 as an Area Manager, and I have been enjoying the role ever since.
What has been the most interesting project you've worked on at Corteva?
I have been involved in many exciting projects at Corteva, but two stand out for me. The first involves supporting farmers with Inatreq, and the second involves working on BlueN trials in potatoes. Both of these projects have helped strengthen the relationship and commitment between Corteva and farmers, which is something very important to me and my role.
How do you keep up-to-date with the latest advancements and trends in agriculture?
I like to learn new things and keep up with the latest developments in the industry. I read a lot of publications and subscribe to email newsletters from companies that are relevant to my role and interests. I also have the opportunity in this role to attend trade shows and events to promote Corteva products and see what is new in the market. My husband and I also follow some content on social media, such as blogs and vlogs from farmers around the world, which give us a different perspective and insight into agriculture.
What advice would you give to someone aspiring to become an Area Manager in the agricultural industry?
I would say that the most important thing is to have a passion for agriculture and a willingness to learn. There is a huge benefit in gaining farming and/or agronomy experience, as this will help you understand the needs and challenges of your customers and the market.
Why would you recommend Corteva as a great place to work?
Corteva is an innovative and supportive company. Corteva offers a lot of opportunities for personal and professional growth, as well as the freedom to shape your role and make an impact. You get to work with a fantastic team of people, who are passionate, knowledgeable, and friendly. The atmosphere at Corteva is very positive and productive, and I feel proud to be part of it.
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Abi Morton
Area Manager: Midlands
Email: abi.morton@corteva.com
Call: 07553 733111
Find your local Area Manager here.